Real Shetland Wool

Shetland Wool News

Adam Curtis Online Official Website Launched

Adam Curtis Online

The Real Shetland Company is changing... soon RSC will become an information resource for announcing and showcasing some of the latest news and updates from within the Real Shetland Wool World.

This means that all online trade will be moved to our new retail website Adam Curtis Online, aka ACO.

At the heart of ACO is our core range of Real Shetland Wool products but it also features other exciting new products from our very own, Adam Curtis.

The very same high standard of products and service will be offered and The Real Shetland Company is not going anywhere, this is purely a change in where to buy Real Shetland Wool products.

All product listings will remain on this website, along with pricing for most but do expect a redirect to the new website if you try and buy from

If you have any questions or concerns, please don't hesitate to contact us on our contact page and please do go check out our lovely new website.

The launch of ACO is accompanied by our new blog site on Wordpress, please follow us here.

ACO is also now on Twitter, please follow us here.

Countryside Online Wool Blog by Martin Curtis

Countryside Online Wool Blog by Martin Curtis

If you aren't already a subscriber or regular reader of the wonderful Countryside Online then you're missing out on these great, regular, informative wool blogs by our very own, Martin Curtis (@curtthesheep)

In the this blog post he makes a couple of great points about why wool is such a great fibre, which you can read below but please check out the article in full by clicking the link above or going to

Wool #Naturally:

1. It is natural. We get wool because we keep sheep primarily for the meat industry so as long as we like our Sunday roasts we will have sheep and it would be a crime not to relieve them of their winter coats at this time of the year. So, wool is a ‘gift’ of nature, the sheep benefits from having it shorn off, we get a raw material that has cost the planet a minimal amount because it is a by-product of another industry and therefore has a tiny carbon footprint.

2. Wool, particularly British wool, is very springy. It has natural ‘crimp’ which makes it perform like a jack in the box. It wants to bounce back to its natural state - we sometimes call it ‘bouncebackability’ and in a carpet you can imagine how it helps to keep it looking fresh and new and not flatten like some less than natural fibres do. It also makes the carpet wear better, last longer and therefore saves money.

3. It is naturally fire resistant. In a fire the smoke it gives off is not poisonous - of course it isn't good for you but it is not like inhaling burning tar or plastic.

4. It is easy to clean - we have a carpet cleaning expert as a member of the WCFG and he says wool carpets can clean better than synthetics and look better after cleaning! More later...but you do not need to use a poisonous chemical like bleach to clean a wool carpet - remember to keep bleach away from children and small animals.

5. It feels better...yes I said it…I am sorry because I am not supposed to knock the competition but I can't resist. I like to lie on the floor when watching television so I can vouch for the fact that wool carpets and rugs feel better and also that they have great bouncebackability.


The third Harrogate Christmas Market takes place on Thursday to Sunday on 27-30th November. You will find us opposite the carousels between Cold Bath Road and St. Mary's Walk (Stall KO3). A very very attractive location in Harrogate Town Centre, at the bottom of Montpellier Hill just past Betty's Cafe & Tearooms.
We have lots of genuine Real Shetland products plus some wonderful Weekend Specials? Beat the Christmas rush and bag those bargains whilst stocks last!


HOUSE BEAUTIFUL AWARDS 2014 Posted October 2014
We are delighted to announce that our REAL SHETLAND THROWS have been selected in the 2014 shortlist for BEST SOFT FURNISHINGS.

Best Soft Furnishings

Society of British and International Design founder Vanessa Brady awarded OBE

SBID founder, Vanessa Brady awarded OBEVanessa Brady, international multi-award winning interior designer and Founder of the
Society of British and International Design has been awarded an OBE (Officer of the Most
Excellent Order of the British Empire) for her services to the design industry.

Her central London based ISO 9001 design practice; Interior Design Services Ltd has
amassed an award winning portfolio including past projects such as Hard Rock Cafe, the
Design Council, the Kabaret Club, British Luxury Club, Unilever, high security government
offices, Head of State Palaces, and the private residence of numerous diplomats.

In recognition of her high standard and design flair, Vanessa has been acknowledged for a
number of high level business and design achievement Awards; most recently the 2014
Woman in the City, Woman of Achievement Award for the Built Environment. Known for her
competence and attention to detail as a designer, her projects address environmental issues
such as sustainable processes; focusing on added value through investment by identifying
methods to increase turnover through strategic activity and internal improved management
control within the design perimeters.

Nominated twice over in 2010 and 2013 by NatWest Bank for their Business Women’s
Award, she is also an MBA business consultant, working with global business brands and
private clients over the past three decades who have commissioned Vanessa for her vision
for growth.

In 2009, she led the Society of British International Design (SBID), to become the national
representative organisation of the European Council of Interior Architects (ECIA) for the
United Kingdom, developing new markets in the UK where previously, due to a lack of
standards, Britain had been excluded. SBID placed Britain on a level playing field within
Europe and globally, creating a British standard of education, competence and practice for
the first time.

In three years, SBID grew to become the largest professional membership interior design
organisation in Britain, sitting amongst 16-member qualifying countries of the ECIA. In 2011
she launched the SBID International Design Awards to recognise, reward and celebrate talented businesses and individuals in the industry and the awards have since continued to be
regarded as one of the most prestigious acknowledgment of design excellence.

Vanessa is the British Ambassador for Design to France for the Hospitality sector and
continues to work closely with trade in Europe; particularly in France and Italy, as well as in
the Middle East, USA and Canada, creating routes to market for import and export through
commercial and diplomatic routes.



The Curtis Wool Direct group of companies will attend The Flooring Show In Harrogate this September. It is the first time the wool merchant and early stage processors have taken space at the event. Their presence will be a surprise to many in the flooring industry as they do not sell yarn or carpets and will certainly not be doing so at the show.

Martin Curtis explains the reasons for the Curtis Wool Group`s involvement;
"The Flooring Show is the most important event in the United Kingdom carpet industry`s calendar and showcases the wonderful array of wool carpets and rugs that are on the market today. Most of the carpet tufters and weavers who attend the show will be featuring products that are made from our wool. We are here to support each and every one of them and we will be able to show manufacturers, retailers, interior designers, architects and other visitors exactly what wool is, how it is processed and why it is such an environmentally friendly product. We will explain why wool makes the best floor coverings."

The Curtis Wool presentation will get down to basics! Most people involved in the industry and most households "know" that wool makes a better carpet. Expert knowledge from ENco, the environmental consultants and Haworth Scouring and Haworth Combing Companies will be complemented by experienced wool traders who`s job it is to ensure that manufacturers get the right type of wool for their end product.

David Gisbourne, MD of Haworth Scouring, says, "The number of visitors we show round Haworth Scouring is growing each year. From Royalty to students, from retailers to farmers and sheep shearers, everyone is fascinated by what we do. We are always told that they didn`t know what had to be done to the raw wool to get it into a state that downstream manufacturers can spin it, weave it and tuft it! The scale of the operation comes as a surprise as does the level of long term investment that we have put into the industry. We are very happy to show people what we do and why we are confident that what we produce and how we produce it is as good as it gets."

For more information please contact;

Martin Curtis,
Curtis Wool Direct Ltd
Lawrence House
Dowley Gap Business Park
Bingley BD16 1WA

+44 (0)1274 563444


Custom Projects

Campaign for Wool Carpets @ Somerset House by Real Shetland

Custom Campaign for Wool Carpets @ Somerset House by Real ShetlandIf you weren't already aware, here at Real Shetland we don't just make products for ourselves out of Shetland wool we actually provide a custom service where we can create your own floor covering or woven item out of a wide selection of materials.

Past custom projects range from unique one-off items for special events to bespoke gifts to reproducing our standard products in custom designs; given enough time we are able to make just about anything.

Here is a small collection of our favourite projects, if you would like to know more please drop Adam a line at

or email us via our online contact form here

Campaign for Wool custom carpet being constructed by Real Shetland Lyle & Scott custom putting green carpet by Real Sheland Custom Campaign for Wool floor rug by Real Shetland

Custom Three Sheep floor rug by Real Shetland Custom Vi Spring floor rug made using 100% Real Shetland Wool by Real Shetland Custom Three Sheep runner made by Real Shetland

Wool House @ Somerset House March 2013

The Campaign for Wool is excited to announce WOOL HOUSE: the world’s biggest ever celebration of Wool, taking place from the 13th to the 24th of March in London’s historic Somerset House. The 12 day showcase is to be curated by renowned designer Arabella McNie. From interiors and crafts, to the world of fashion, all aspects of our favourite natural fibre will be explored.

Jamieson and Smith's Sandra Manson attended from the 15th - 17th March demonstrating Real Shetland Lace and Fair Isle knitting.

Real Shetland at The British Wool Weekend 2012

British Wool Weekend, Real Shetland, Native Shetland

British Wool Weekend, Real Shetland, Native ShetlandOn the 1st and 2nd of September 2012 The Real Shetland Company will be once again be attending The British Wool Weekend at The Great Yorkshire Showground in Harrogate.

This year we are representing The Real Shetland Company and Jamieson and Smith so if you would like to have a first look at some of our brand new Shetland products please drop by and say hello.

The gates are open between 10am - 5pm on Saturday and 10am - 4.30pm on Sunday.

Tickets are available as follows:

Adults £6 in advance, £8 on the day
Concessions (60+ and Students) £5 in advance £7 on the day
Children £3 in advance £5 on the day
Entry for children under 6 accompanied by an adult is free

For more information on the event please click on the following links:

British Wool Weekend

Great Yorkshire Showground (directions)

Look forward to seeing you there!

A Royal Visit

The Countess of Wessex being introduced by Martin Curtis to several British Wool supporters.

HRH The Countess of Wessex Receiving a Handknitted Shetland Lace ShawlSophie, The Countess of Wessex, visited Haworth Scouring to have a look around the plant and familiarise herself with this essential part of the British Wool Industry.

Whilst visiting Haworth Scouring, The Countess had chance to meet a number of players involved in British Textiles and opened Haworth's stunning new showroom, 'The Wessex Room'.

The Wessex Room is not just your ordinary showroom, this particular room has been carpeted in our very own 100% Real Shetland Wool carpet and was admired by all who took part in the Royal visit.

For more information on any of our Real Shetland product please contact Adam either through our contact page here or direct email to


Real Shetland Carpet Shetland Wool Carpet Real Shetland cushions and blankets

Real Shetland Yarns Launched 9th May 2012

Real Shetland Yarns

The evening of the 9th May saw the launch of Real Shetland Yarns at the Shetland Museum and Archives on the Shetland Islands.

'Real Shetland Yarns: A collection of woolly tales and memories' contains forty stories from people about their lives, their memories of Shetland and how they are inextricably linked with wool, crofting and textiles. This collection of short stories, beautifully illustrated with personal photographs, invites the reader to experience and understand the writers’ way of life and the islands themselves.

The book was actually born out of a competition sponsored by Vi-Spring and DNB where Islanders were invited to send in their short stories with the best story winning an exclusive Vi-Spring bed.

A number of Shetland organisations and supporters collaborated to make this book possible including Curtis Wool Direct Ltd, The Shetland Amenities Trust, Promote Shetland and of course Jamieson and Smith.

If you would like to purchase a copy please go to our Real Shetland Books product page for pricing and delivery info.

Jamieson and Smith Lauches new Book

Knit Real Shetland

Real Shetland are proud to announce that our good friends over at Jamieson and Smith have launched a special knitting book called Knit Real Shetland.

This is their first ever publication which includes 15 Knitting Projects in Real Shetland Wool from Jamieson & Smith and an introduction by Kate Davies.

The book brings together local luminaries with international designers to show how Real Shetland Wool and Shetland's knitting heritage and culture has developed over the 65 years of Jamieson & Smith.

Designs included by: Jared Flood, Daniel Goldman, Gudrun Johnston, Mary Kay, Sandra Manson, Jean Moss, Mary Jane Mucklestone, Toshiyuki Shimada and Grace Williamson, Lesley Smith, Candace Eisner Strick, Hazel Tindall, Joyce Ward, Woolly Wormhead, Masami Yokoyama.

To purchase your copy please go to our Real Shetland Books product page.

Campaign for Wool Bumper Sticker Winner Announced

We would like to congratulate Mrs Hilary King of Welwyn, Hertfordshire for her winning entry to our Campaign for Wool Bumper Sticker Competition.

Mrs King's winning entry was:

"Wool, that's the wonder of ewe"

Her entry was chosen out of hundreds of brilliant entries by Mike Read of Magic1548 who read out the winning slogan on his Sunday morning radio show.

Mrs King will have her winning entry turned into a Campaign for Wool bumper sticker which will be available through The Real Shetland Company. A limited number will available free of charge but numbers are limited and it will be a case of first come first served. Keep your eyes open on here and our Twitter account for more info on when the bumper stickers will become available.

Mrs King will also receive an exclusive Real Shetland throw and have the opportunity to visit Haworth Scouring for a VIP tour of the scouring and combing facilities where ALL Real Shetland wool is cleaned and combed before going into our products.

Bumper Sticker Competition Winner Announcement

Mike Read Magic 1548 Announces Real Shetland Competition

Magic1548Mike Read of Magic1548 is to announce the winner of our recent The Campaign For Wool Bumper Sticker Competition on his Sunday morning radio show on Magic1548 between 7-10am Sunday 8th April.

Please either tune in on the radio to 1548am between 7-10am this Sunday or click the link below to take you directly to the Magic1548 Player to stream live via the internet. You may also search for Magic1548 on your DAB radio.

Good luck to all entrants and Happy Easter!!

Magic1548 Player click here

Country Homes & Interiors Magazine feature REAL SHETLAND throws

Real Shetland throws are featured in the 'Weaves' feature in Country Homes and Interiors February 2012 issue ...see page 70.


Vi-Spring win House Beautiful GOLD Award using Real Shetland Wool!

LUXURY bed maker Vi-Spring’s Shetland range of beds has won gold for the best wool product in The House Beautiful Awards.
The company is working with Jamieson & Smith Shetland Wool Brokers to fill their beds with Platinum Certified Real Shetland wool hand crafted in their Devon workshop.
Shortlisted in the best wool product section were Real Shetland Wool Throws by The Real Shetland Company.

Shetland Islander wins Luxurious Vi-Spring Shetland Bed.

Ollaberry resident and Crofters Commission chairman Drew Ratter won a Vi-Spring during a literary competition at the recent Shetland Wool Week.
Having spent a few weeks with his new luxury item, Mr Ratter said: "I think this is the most comfortable bed I have ever slept in, and I am absolutely thrilled to have won it.
“I think the achievement by Shetland Wool Brokers in getting a strong marketing relationship with a top end company like Vi Spring is a terrific one."

The Real Shetland Bumper Sticker Competition

NEWS FLASH........

The Real Shetland Company are hosting a new competition in support of The Campaign For Wool to create a new bumper sticker or slogan to promote the use of Wool.

A similar competition was held a few years ago with the great success and this time not only do you get the chance to have your creation viewed up and down the country but The Real Shetland Company is offering one of our Real Shetland throws as a prize to the winner. We will give you your choice of design out of our stunning new range of Real Shetland wool throws.

We would also like to offer you a tour around the scouring and combing plant where the Shetland wool that goes into making our wonderful throws is cleaned and combed into nice soft, fluffy wool (Please note that travel to and from the tour are not included in this offer however Yorkshire tea and buscuits are).

It's a fun competition that is completely free to enter. Please have a look at the official entry flyer for more details (click the image below). Do not worry if you cannot open our link. It is a technical fault experience by a few of our readers, we are investigating.
Meanwhile, send your entries direct to

or via our contact form on the site.

Good luck!

The Real Shetland Company Campaign for Wool Bumper Sticker Competition

"Supplying Platinum Certificated 100% Real Shetland Wool products to the World"