Real Shetland Wool

Real Shetland for Everyone

The Shetland Story and The Campaign for Wool

The REAL SHETLAND COMPANY is delighted to be able to play a part in the promotion and sales of REAL SHETLAND products. We take raw Shetland wool and using our skills and experience in the British textiles industry create new unique products to promote the REAL SHETLAND story. Our products enable you to share and appreciate the fine quality and beauty of REAL SHETLAND wool.

We directly support over 800 Shetland Crofters (sheep farmers) on the Islands as well as supplying

Jamieson and Smith (Shetland Wool Brokers) with a wide selection of our woven goods for them to sell in their shop in Lerwick, the capital and main port of the Shetland Islands.

We work very closely with Jamieson and Smith who are our eyes and ears on the Shetland Islands and we both have the same goal, to promote Shetland.

Please click on the centre image below to read more about the Shetland story.

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The Society of British Interior Design (SBID)

The Society of British and International Design (SBID) is the UK's leading standard-bearing body representing the industry on a global stage and promoting the highest standards in education, development and sustainability in design & construction. SBID is the only British interior design organisation inducted into the European Council of Interior Architects.

SBID membership provides professional interior designers and manufacturers with a significant business advantage: it endorses professional knowledge and ability and also demonstrates a commitment to deliver the highest possible standards within professional interior design.

The European Council of Interior Architects (ECIA) sees members adopt the code of conduct, ethics and membership regulations of the organisation. This is the highest level of measured knowledge and best practice for interior design throughout Europe and aligns SBID to 15 existing member Countries, all collaborating at the same level of measured qualification. This can not be surpassed by any other organisation and makes SBID the industry bearer for professional British interior design, opening new markets for the UK where previously, due to a lack of standards, Britain had been excluded.


The Society of British and International Design

HRH The Prince of Wales Campaign For Wool

The Campaign for Wool is a coalition of key organisations and workforces in the wool industry, convened by HRH The Prince of Wales, all of whom are united by a common goal to educate consumers on the value, benefits and versatility of wool.

Recognising the need for natural solutions, HRH The Prince of Wales has agreed to be the patron of The Campaign for Wool, an initiative based on the Prince’s
drive for universal sustainability. The project is funded by International Wool Textile Organisation, British Wool Marketing Board, the New Zealand wool
industry, Viking Wool from Norway and Woolmark International (Australian Wool Innovation).

The Campaign for Wool opened in October 2010 with Wool Week – an exciting programme of events, exhibitions and product launches which will celebrate the diverse ways wool can be used. Wool Week will take place from Monday 11th to Sunday 17th October 2010.

Benefits of Wool

Natural
Wool is a natural fibre, not manmade. The sheep has evolved to produce a fibre that has become one of the most effective natural forms of all-weather protection known to man.
Sustainable
Every year sheep produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the wool industry sustainable for future generations.
Biodegradable
When a natural wool fibre is disposed of it takes only a few years to decompose. Most synthetics on the other hand, are extremely slow to degrade.
Environmental Advantage of the Appearance Retention of Quality Wool
The benefits of durability and appearance retention reduce frequent replace and renew consumption which contributes to landfill and CO2 emissions.
Natural Insulator
Wool can insulate the home, providing and retaining heat and warmth, helps to reduce energy costs and prevents the loss of energy to the external environment and so reduces carbon emissions.
Breathable
Wool has a natural structure which allows it to absorb and release humidity either in the atmosphere or perspiration from the wearer. It is able to acclimatise to individual environments – ensuring that the room or wearer is never too hot or too cold.
Wool also has a large capacity to absorb moisture vapour (up to 30% of its own weight) and sweat next to the skin making it extremely breathable.
Durable
A wool fibre can be bent 20,000 times without breaking, and have the power to elongate, stretch and recover – this is why wool products last for years.
Wool maintains appearance in the longer term – this reduces the need to replace and adds value to the product.
Natural wool has a wonderful hue, and when dyed wool is colourfast.
Multi-climatic
Wool is active, reacting to changes in one’s body temperature to keep you warm when you’re cold but releasing heat and moisture when you’re hot.
Elastic
The natural elasticity of the wool fibre means it stretches with the wearer, but then returns to its natural shape, so there is less chance of garments sagging or losing their shape.
Easy Care
Recent innovations mean wool items are no longer hand-wash only, many wool products can now be machine-washed and tumble dried.
Wool fibres have a natural protective layer which prevents stains from being absorbed; they also pick up less dust as they are static resistant.
A Safe Solution
Wool has a naturally high UV protection, which is much higher than most synthetics and cotton.
Wool is naturally flame retardant due to its high water and nitrogen content, has a higher ignition threshold than many other fibres and will produce less toxic and noxious fumes that cause death in fire situations.
As wool absorbs moisture it reduces the amount of sweat left on the body, therefore reducing the amount of odour produced.
Wool is not known to cause allergy and does not promote the growth of bacteria. Wool can reduce floating dust in the atmosphere, the surface of a single wool fibre is covered in microscopic scales that will trap and hold dust in the top layers until vacuumed away.

"Supplying Platinum Certificated 100% Real Shetland Wool products to the World"

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